CRM data mining with Pentaho BI
Amnesty International is a customer who has accompanied us throughout our history, tackling projects of different kinds.
One of the objective was to consolidate information sources isolated, in order to allow a common analysis. Providing flexibility so the end user can create their own being independent of the IT department.
The system covers the needs of all departments of the organization: online activism and strategic activities, urgent action activism offline,...
It was required a solution that allows them to analyze the impact of cyberactions and follow other profiles activism online, as well.
Two components (plugins) have implemented, in order to allow them to interact with data stored in the CRM.
The greatest benefit for 'International Amnesty' has been the easy to extract, transform and integrate data from / to their CRM in an easy and visual way.