Analysis of financial data and analytical accounting from heterogeneous sources. Crossing economic data with digital marketing statistics
The integration with financial data from SAP to Pentaho BI, creating analytical accounting information following business rules set by Globalia. The data sources in this financial sector were heterogeneous in both form and format. The result of homogenization allows a global and unique vision of the different business areas.
Globalia makes an intensive use of digital marketing, being DoubleClick g one of its main suppliers. As the statistical information in DoubleClick was not integrated with economic data, it was difficult to evaluate the success of marketing campaigns. With virtual cubes, you could cross sales economic data with digital marketing campaigns.